About Company
Background & History
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Established in 1976 by the late Gaonatese Pule, Pule Funeral Group is a fully citizen-owned (100%) enterprise and a flagship national business.
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Originally known as Pule Modisana Holdings, it now comprises three synergistic subsidiary divisions: Pule Funeral Services, Pule Coffins (casket manufacturing), and Pule Insurance .
📌 Operations & Services
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Funeral Services: Offers dignified funerals, including hearse services, program printing, and arrangements to suit various client needs.
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In‑house Coffin Manufacturing: A proprietary coffin plant reduces dependence on imports and ensures cost control and quality.
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Funeral Insurance: Products like Baleboge Funeral Cover specifically support older adults (65–85), offering P15,000 coverage with no waiting period for accidental death.
🌍 Market Footprint & Expansion
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Branch Network: Current locations include Gaborone, Kanye, Molepolole, Lobatse, Goodhope, with planned expansion to Francistown, Maun, Palapye, Kasane.
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Strategic Alliances: Collaborates with burial societies (e.g., Mmamotse Burial Society) and regional funeral providers like Thusanyo Funerals to broaden reach.
🚀 Growth Vision & IPO Ambition
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“Road to 2026” Strategy: A four-year transformation roadmap aiming at modernisation, digital systems, fleet upgrades, and listing on the Botswana Stock Exchange (target: 2026).
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Directors have joined the Tshipidi Mentorship Programme by BSE to prepare for the IPO.
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Listing will allow public shareholding, provide capital for expansion (esp. into SADC region), and strengthen governance.
💡 Innovation & Digital Transformation
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Implemented cloud-based systems for internal scheduling and remote payments.
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Offers live-streamed funerals to serve families unable to attend in person.
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Establishes strong training programmes focused on technical skill and emotional intelligence.
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Operates under a robust ESG and CSR philosophy, supporting burial societies and community events.
📊 Trade & Supply Chain
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Pule Funeral Services (Pty) Ltd is active in import-export, mostly trading with South Africa. Imports include coffin fittings, wood materials, etc., and it has also exported some products.
🌟 Summary
In essence, Pule Funeral Group has evolved from a traditional funeral provider to a diversified, future-oriented group with integrated service offerings, ambitious regional expansion plans, digitisation, and listing aspirations. It’s positioned to be Botswana’s first publicly traded funeral company and a potential SADC player.