MultiChoice Botswana is a subsidiary of the MultiChoice Group, one of the leading pay-TV and video entertainment providers in sub-Saharan Africa. It operates DStv (Digital Satellite Television) in Botswana and also provides streaming and on-demand services such as Showmax. The company has built a network of agents, accredited installers, and customer service platforms across the country.

History & Local Roots

The company began operations in Botswana in 1992, making it one of the earliest markets outside South Africa to have DStv services. From the outset, the focus was not only on entertainment delivery but also on contributing to the local economy and society.

Services & Customer Options

MultiChoice Botswana offers a range of DStv packages, from entry-level to premium, tailored for different household budgets. Packages include a mix of local and international content across sports, news, movies, kids’ entertainment, and lifestyle channels. Beyond satellite TV, the business also provides digital streaming through DStv Stream and Showmax to reach viewers who prefer internet-based content.

Economic & Social Value

Employment: The company employs around 150 people directly in Botswana.

Support Network: It works with more than 100 accredited installers and at least nine agents countrywide, in addition to partnerships with service providers like Botswana Post.

Economic Contribution: MultiChoice Botswana adds several million dollars annually to the national GDP.

Local Content Development: It invests in Botswana’s creative industries through platforms such as Zambezi Magic and initiatives like the MultiChoice Talent Factory, which offers film and television training opportunities for young talent.

Management & Structure

The company is led by a Managing Director, supported by executives overseeing finance, sales, marketing, corporate affairs, and customer value management. Some leadership roles are occasionally filled on an interim basis as part of ongoing restructuring or recruitment.

Contact & Offices

Head Office: Located in Gaborone at Carbo Centre, off Tlokweng Road.

Postal Address: P/Bag 450, Gaborone.

Call Centre: A dedicated customer service line is available, along with WhatsApp support for convenience.

Challenges & Market Context

MultiChoice Botswana, like its parent company, operates in a competitive environment with growing demand for streaming services. It balances between traditional satellite offerings and digital platforms to remain relevant. Regulatory licensing requirements and customer affordability also influence its operations.