Overview

Just Energy is a Botswana-based company focused on renewable and energy efficiency solutions. It operates primarily in Gaborone and surrounding regions, offering products and services that help reduce household and business energy consumption.

Core Offerings

The company’s product range includes energy-saving tools such as geyser timers and geyser blankets — items designed to cut down on electricity use from water heating, which is one of the biggest power consumers in homes. They also promote broader renewable energy initiatives, providing solutions that align with sustainable energy practices.

Business Focus

Just Energy’s operations center on improving energy efficiency rather than producing or distributing electricity. They appear to function as both a retailer and importer of energy efficiency and renewable energy products, supporting Botswana’s gradual move toward cleaner and more sustainable energy use.

Sector Context

Botswana’s energy sector is still dominated by coal power, but the government has made strong policy commitments toward expanding solar and other renewable sources. Companies like Just Energy are part of this transition, helping households and businesses manage energy demand and reduce reliance on fossil fuels through efficiency measures and small-scale renewable technologies.