Overview

Design Surgery is a creative advertising and branding agency based in Gaborone, Botswana. Known locally as “The Advertising & Branding Doctors,” the company specializes in developing visual identities and brand experiences for a wide range of clients.

They’ve been active for more than a decade, with roots tracing back to around 2008–2010, and they describe their journey as “16 years of absolute branding.” Over that time, they’ve grown into a recognized name in Botswana’s creative industry, known for combining strategic thinking with strong design execution.

Services

Design Surgery offers a mix of creative and marketing services, including:

Brand Strategy & Identity Design – crafting brand concepts, visual systems, and messaging for local and regional brands.

Advertising Campaigns – developing and managing campaigns across traditional and digital media.

Graphic Design – producing logos, packaging, layouts, and promotional materials.

Marketing Activations – running on-the-ground and event-based brand experiences for clients.

Creative Direction – overseeing the artistic and conceptual development of projects.

Client & Account Management – coordinating with businesses to tailor creative solutions that align with marketing goals.

Team & Structure

The agency is a medium-sized firm with an estimated team of 10–50 employees. Their structure typically includes creative directors, art directors, copywriters, account executives, and operations staff — reflecting a full-service model capable of handling concept-to-production projects.

Key roles include:

Strategy Director

Senior Art Director

Copywriter

Account Executive

Operations / Admin Officer

This setup allows for both creative innovation and solid project delivery.

Clients & Work

Design Surgery has collaborated with a diverse mix of clients, from local businesses to regional corporations. One notable example includes a campaign partnership with Shell Botswana, where they executed a street-level brand activation showcasing their strength in experiential marketing.

Their creative output often emphasizes bold visuals, culturally grounded storytelling, and contemporary branding suited to the Southern African market.

Market Position & Reputation

Design Surgery positions itself as a locally rooted, award-winning creative agency that understands Botswana’s business and cultural landscape. Their reputation is built on longevity, consistent brand quality, and the ability to merge strategy with creativity.

They stand out for:

Deep local insight in branding.

Versatility across media platforms.

A strong visual design ethos supported by experienced creative talent.

Summary

In short, Design Surgery Botswana is an established creative agency that blends branding expertise with local authenticity. Their mix of strategy, design, and activation services makes them one of Botswana’s more prominent independent advertising firms — balancing creativity with results for both small and large clients.