About Company
Cell City – Botswana’s Largest Phone & Accessory Retailer
🗓️ History & Reach
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Founded in March 1999; first retail outlet (“Riverwalk”) opened in 2001.
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As of 2023–24, the chain boasts 16 company-owned branches and 42 franchises nationwide, with around 190 employees.
📍 Branch Locations
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Gaborone outlets include Riverwalk (the flagship), Airport Junction Mall (Plot 70665, Shop 26, +267 391 6881), and The Fields Mall (Shop 76, +267 391 2899).
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Additional stores are present in key locations like Railpark, Mahalapye, Palapye, Francistown, and more across Botswana.
📱 Products & Services
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Core offerings: smartphones, tablets, laptops, phone accessories, and repair services. Brands include Samsung, Apple, Tecno, Vivo, Nothing, Realme, Redmi, and more.
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Engages in promotions (e.g., Black Friday deals — albeit sometimes oversubscribed) .
🤝 Partnerships & Customer Focus
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Maintains strong alliances with mobile network operators (Orange, Mascom, BTC) and brand suppliers.
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Customer-first ethos, emphasizing loyalty and high service standards.
🛠️ Operations & Technology
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Implemented iVend Retail with SAP integration to enhance inventory, theft control, checkout speed, and loyalty programs since 2020.
👥 Corporate Profile
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Private company headquartered in Gaborone, with 51–200 employees.
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Active on LinkedIn, Instagram, Facebook, and other platforms under names like CellCityBW/Botswana.
🏬 Store Locator & Contacts
| Branch | Address | Phone |
|---|---|---|
| Airport Junction | Plot 70665, Shop 26, Gaborone | +267 391 6881 |
| The Fields Mall | Shop 76, The Fields Mall, Gaborone | +267 391 2899 |
| Other outlets | Railpark Mall, Riverwalk, Palapye, Francistown, etc. | In‑store queues |
Visit their official site’s “Store Locator” page for the latest addresses and hours .
🌐 Online & Social Media Presence
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Website: cellcity.co.bw – shop gadgets, accessories, promotions, repair, warranty info.
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Social: Facebook (@cellcitybw), Instagram (@cellcitybotswana/@cellcity_bw), LinkedIn (Cell City BW) – great for updates, promos, and community engagement .
In Summary
Cell City is a major player in Botswana’s mobile tech landscape. Starting from a single store, it’s now a nationwide chain offering a wide selection of devices and accessories. With modern retail tech, strong partnerships, and robust community interaction, they continue to strengthen their position and stay close to customers.