Job Description

Posted 2 weeks ago

Key Responsibilities:

Marketing Strategy & Execution

* Develop and lead the overall marketing strategy to promote the venue’s space and services.
* Manage digital marketing campaigns across social media, email, web, and advertising platforms.
* Oversee the creation of high-quality marketing materials including brochures, videos, ads, and signage.
* Maintain and update the venue’s website with SEO-optimized content and fresh visuals.
* Track campaign performance using analytics tools; provide insights and recommendations.
* Ensure brand consistency across all internal and external communications.
* Identify and pursue new market opportunities in the corporate, social, cultural, and tourism sectors.
* Build relationships with events planners, local businesses, travel/tourism partners, and industry vendors.
* Develop and manage B2B outreach programs to attract corporate events and strategic partnerships.
* Represent the venue at industry expos, networking events, and trade shows.
* Create customized proposals and presentations for prospective clients.
* Collaborate with the sales and event coordination teams to ensure smooth lead conversion and client satisfaction.
* Manage the marketing and sales support team, freelancers, or external agencies as needed.
* Collaborate with internal departments to align promotional efforts with event calendars and operational goals.
* Monitor industry trends and competitor activity to inform strategic direction.
* Report regularly on marketing and business development KPIs to senior leadership.

Qualifications

* Bachelor’s degree in marketing, Business, Communications, Hospitality, or related field.
* 5+ years of experience in marketing and/or business development, preferably within the events or hospitality industry.
* Proven track record of developing and executing successful marketing strategies and business growth initiatives.
* Strong knowledge of digital marketing tools, platforms, and analytics (e.g., Google Analytics, Meta Ads, Mailchimp).
* Excellent communication, negotiation, and interpersonal skills.
* Strong organizational and project management abilities.
* Proficiency in CRM and event management software is a plus.

Tagged as: Pacers Experiential Events

Skills: