Job Description

Posted 6 hours ago

The purpose of the Senior Public Relations and Marketing Communications Officer role is to develop and implement strategies and campaigns to manage and enhance the image and reputation of BoFiNet among identified key stakeholders. The role is also required to build and maintain positive, mutually beneficial relationships with stakeholders and the public.

Key performance areas

• Develop and implement comprehensive PR & Marketing Communications strategies to build awareness, promote product uptake, drive key messaging and enhance the image of BoFiNet.

• Plan and execute campaigns and projects online and offline to meet business objectives.

• Develop and execute impactful Corporate Social Investment policies and strategies to fulfill BoFiNet’s corporate citizenship commitments and enhance the image of the organisation.

• Develop and administer corporate publications such as the integrated report and newsletters.

• Develop and nurture relationships with key stakeholders such as local and international media, as well as local communities for the achievement of Public Relations objectives.

• Proactively identify issues that may affect the reputation of BoFiNet and develop, implement and evaluate plans to manage them.

Competencies

• Public relations and marketing communications strategy development

• Crisis communication

• Stakeholder engagement and management, with emphasis on media and communities

• Professional writing for various mediums and audiences

• Presentation skills

• Planning and coordinating

• Interpersonal skills

• Teamwork and collaboration

The candidates should have attained the following:

• Bachelor’s degree in Communications, Media Studies, Public Relations, Marketing or related fields

• Minimum five (5) years of experience in any of the above areas

Tagged as: Bofinet

Skills: