Overview
Leru Water, also known as Leru - The Water Company, is a 100% citizen-owned business based in Gaborone, Botswana. The company operates out of Mathinthinyae Park in the Gaborone International Commerce Park and employs a small but balanced team of men and women.
Products & Positioning
The company produces still water, sparkling water, and alkalised water. Its positioning focuses on being a niche supplier, offering high-quality water with an emphasis on taste, clarity, and purity. They use unique sterilization and mineralization processes designed to give their products a clean, crisp profile.
Contact & Branding
Leru Water presents itself as a lifestyle brand, encouraging customers to see their choice of water as part of a healthy, aspirational identity. On social media, the brand appears under names like Leru Mineral Water or Leru Water, often promoting the tagline: “Drink Leru Water — It’s a Lifestyle.”
Other Notes
The company highlights its status as a fully citizen-owned brand, tapping into national pride and consumer preference for local producers. Its location in Gaborone’s commerce hub also provides convenient access to logistics and distribution channels.