Sefalana Group Overview
Basic Info

Name: Sefalana Holding Company Limited

Founded: 1974

Headquarters: Gaborone, Botswana

Listed: First company to list on the Botswana Stock Exchange (1979)

Core Operations

Sefalana is a diversified group with operations in:

Retail / Wholesale (FMCG):
Supermarkets, hypermarkets, cash-and-carry outlets, convenience stores, and liquor retail.

Manufacturing & Food Processing:
Production of maize meal, milk, malt, edible oil, weaning foods, soap, detergents, and other household products.

Other Businesses:

Property ownership and management (commercial and industrial)

Automotive dealerships (brands like MAN, Honda, TATA)

Fresh produce distribution

Loyalty programs, online shopping, and mobile apps

Geographic Footprint

Strong presence in Botswana

Expanding in Namibia, Lesotho, and Zambia

Investment in Australia through the Seasons IGA supermarket chain

Size & Workforce

Over 7,000 employees

Operates more than 90 stores across Southern Africa and beyond

Financial Performance

Annual revenue exceeds BWP 11 billion

Retail/trading of consumer goods contributes the largest share (over 90%)

Manufacturing and other segments contribute smaller but strategic portions

Strategic Strengths

Diversification across retail, manufacturing, property, and automotive

Local sourcing and production of key goods

Strong brand recognition and leadership in Botswana

Regional and international expansion beyond Southern Africa

Challenges

Competition from both local and international retailers

Supply chain complexity due to cross-border operations and perishable goods

Currency fluctuations impacting imports and profitability

Economies of scale limitations in smaller regional markets